IZZE
THE ASK: As part of the Multicultural Advertising Internship Program, agency Adam and Eve asked us to introduce Izze to Gen Z.
THE INSIGHT: Gen Z is the most ambitious generation, however also the most stressed and anxious.
THE IDEA: Show them that Izze is the perfect addition to taking much needed breaks.
TAKE IT IZZE
Product Videos
The Big Idea
Life throws a lot you...
And you work hard to make sure that, whatever it is, you can catch it.
On a good day, it only feels like a year... because that’s how much work you fit into one. And yet, despite all of this “time”, there never seems to be any for yourself.
Izze recognizes the tough and determined and wants to show them that taking out time for themselves is just as valuable putting time in.
No matter who you are, where you are, or what you do,
#TAKEITIZZE
