JOLLIBEE
THE ASK: As part of the Multicultural Advertising Internship Program, agency David&Goliath asked us how we would create a launch for Jollibee’s new chicken wings while introducing it to the North American pallet.
THE INSIGHT: Life has infinite experiences to offer and the best way to embrace them is with others.
THE IDEA: Show them that Jollibee is a companion through experiences of any kind.
SPREAD YOUR WINGS
The Big Idea
Experiences are meant to be fearlessly explored with the confidence to love and enjoy every outcome. And no one supports this, and you, more than a Wingman.
Of course, while not every experience goes as planned, that doesn't mean it can’t become more sweet. The only question is how! The Wingman is the missing ingredient in your recipe through every adventure and every hiccup; Jollibee’s own, Juicy J the bee.
With wings on its back, our bee has yours. Want to go skydiving? The parachute is packed. Got a flat tire? The spare’s on its way. Want to impress your first date? Wingman’s already gassed you up and brought the hot wings.
Life should be filled to the brim with experiences of every kind. And in every experience, even in the sour ones, you can find something sweet. All you need is someone to show you the way. No matter what you try next, you can count on our bee to be there for you. With adventures at the ready and a wingman by your side, it’s time for joy to take flight.
Spread your wings. Jollibee.
Full Campaign Deck
Credits
CW: Katie Nie
AD: Bri Sewell and Brandon Ngyuen
Assistant AD: Jacob Lam
Video Producer: Fere Tallmadge