ADOBE

THE ASK: As part of the National Student Advertising Competition, Adobe asked us to introduce Media Planners to the Adobe cloud.

THE INSIGHT: The chances of something wrong increases the more different platforms are utilized.

THE IDEA: Show them that connection in any form, like using one connected platform for all things media, has more benefits.

CONNECTED IS BETTER

Full Campaign Book

Credits

Strategy: Katie Nie, Maggie Meglaughlin, Terrence Echols

CW: Sarah Ferrie

AD: Meredith Schaffer

CD: Nicole Carlyle

Design: Janine Pultorak

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