ADOBE
THE ASK: As part of the National Student Advertising Competition, Adobe asked us to introduce Media Planners to the Adobe cloud.
THE INSIGHT: The chances of something wrong increases the more different platforms are utilized.
THE IDEA: Show them that connection in any form, like using one connected platform for all things media, has more benefits.
CONNECTED IS BETTER
Full Campaign Book
Credits
Strategy: Katie Nie, Maggie Meglaughlin, Terrence Echols
CW: Sarah Ferrie
AD: Meredith Schaffer
CD: Nicole Carlyle
Design: Janine Pultorak